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APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result with respect to the natural balance of the scalp.It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure.It o..

Product DescriptionHair Color With natural dyes For 100% white coverage Long lasting color It does not contain ammonia Dermatologically testedPermanent Color, is a permanent hair dye, ideal for intense, natural color and shiny, protected hair. Its base contains up to 74% plant p..