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APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result with respect to the natural balance of the scalp.It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure.It o..

APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result with respect to the natural balance of the scalp.It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure.It o..

Pigment-Lock TechnologyWith Argan Oil, Natural Keratin & Oat ExtractPigment-lock Technology: It locks color into the hair, without using ammonia _ a mechanism of controlled oxidation, allowing micro-pigments to enter easily into the hair because of their very small size. Then they are conve..

Pigment-Lock TechnologyWith Argan Oil, Natural Keratin & Oat ExtractPigment-lock Technology: It locks color into the hair, without using ammonia _ a mechanism of controlled oxidation, allowing micro-pigments to enter easily into the hair because of their very small size. Then they are conve..

Product DescriptionHair Color With natural dyes For 100% white coverage Long lasting color It does not contain ammonia Dermatologically testedPermanent Color, is a permanent hair dye, ideal for intense, natural color and shiny, protected hair. Its base contains up to 74% plant p..