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APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result with respect to the natural balance of the scalp.It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure.It o..

APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result with respect to the natural balance of the scalp.It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure.It o..

APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result with respect to the natural balance of the scalp.It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure.It o..

The absolute color shine that lasts up to 10 days. New technology, new gel composition, new texture, absolute shine, maximum durability and professional semi-permanent effect.The color is kept intact for up to 10 days - a period in which the absolute glow, intensity, and appearance remain unaltered...